[Skip to Content]



Welcome to the industry’s first-ever editorial roster devoted to public relations and communications agencies: The 2020 AGENCY ELITE TOP 100. PR and comms agencies are invited to enter, free of charge, into this summer’s most exclusive club…THE AGENCY ELITE.


Our editors will comb the applications and select the top 100 across multiple segments and channels.  The final results will paint a quick picture of each one’s core competencies and recent campaigns. In August, we’ll present the collective as The AGENCY ELITE TOP 100 via an all-new searchable portal anchored to prnewsonline.com, giving brand-side marketers an effective and efficient tool to narrow the search for their next agency partner.  We expect more than 50,000 client-side visits to The List annually. 


A few important notes:

  • This is an editorial feature. THERE IS NO CHARGE to be included in the AE TOP 100. The goal is to showcase top firms by who they are and what they do. Annual revenues are NOT part of our TOP 100 criteria.  Based on the entries, we will present clear and useful data to tens of thousands of brand-side comms professionals (aka—the PRNEWS Community) and they can reach out to you for more information.
  • We do not require agency financials, The List will include firms of all sizes, but we do require insights into agency work, clients, culture, history, and other areas that distinguish the best from the rest.   
  • Deadline for submissions: Friday, May 29, 2020.
  • Eligibility: The AE TOP 100 is for US-Headquartered agencies that execute PR and comms programs as part of their core capabilities.  PRNEWS reserves the right to refuse inclusion to any entrant.

Selection Criteria: 

To determine the final 100, PRNEWS’ editorial staff will review and rank every application. 


Our criteria include:

  1. Results. Case study submissions with data to back up their effectiveness. 
  2. Creativity.  The wow-factor, awe-inspiringly original or just plain awesome and authentic.
  3. Reputation. Client testimonials. Awards earned. Editorial or industry coverage received. 
  4. Thought leadership. Noteworthy agency capabilities or offerings. Agency is setting a bar across all comms disciplines as representative of the best of the industry.  

Entry Format:

  • All information must be typed into this webpage.
  • All data is encrypted and will not be shared beyond our editorial team.
  • Once you complete the submission, please confirm that you’ve completed it with Mary-Lou French, mfrench@accessintel.com.


  • If you have any questions about the application, please email Editorial Director, Erika Bradbury at ebradbury@accessintel.com.
  • If you’ve entered a PRNEWS recognition program before, log-in below. Or create a new free account to submit your Agency Elite Application.
  • If you have any entry portal questions, please email Awards Program Manager, Mary-Lou French at mfrench@accessintel.com.